Developed a feature-rich Shopify e-commerce website for Wink Egypt, a beauty and cosmetics brand focused on empowering individuals through high-quality personal care products. The project emphasized creating a vibrant, responsive, and engaging online shopping experience. Key tasks included:
- Customizing the Shopify theme to reflect the brand’s energetic and modern identity
- Structuring collections, product variants, and promotional sections for maximum conversion
- Integrating Shopify apps for customer loyalty, email marketing, and upselling
- Ensuring full mobile responsiveness and optimizing for fast loading times
- Enhancing SEO and setting up Google Analytics for performance tracking
Technologies: Shopify, Liquid, HTML/CSS, JavaScript, Shopify Apps, SEO tools, Google Analytics.
Key Achievement: Built a visually dynamic, mobile-friendly store that helped the brand grow its digital presence and improve customer retention.